BKK2 on 13 May 2008
@EvilAvatar
You forgot to deduct VAT from European game price. Going on your $93 price that comes down to $79 with UK VAT @ 17.5%. Then consider that European retailers work on larger profit margins than US retailers and the money EA receives from their customers (retailers) isn't massively different between the US and EU. I'm sure they make more money on European sales, but it's not that much more.
