| Ka-pi96 said: Is it just me or is this ad a bit light on... well... advertising? The Pokemon don't come on until near the end and then the only thing they advertise is a Pokemon website? |
That's sort of how most Super Bowl commercials are. Remember the Coke commercial that had nothing to do with Coke last year? Or the Budweiser horses? Just two big examples. Doritos is the only one that actually incorporates their brand really.
It's fine for what it is. If they add a little bit to it at the end where it sort of just jankily cuts off (as if they're hiding a bit) then maybe we're talking something big. But I think the goal here is to remind people that Pokemon exists. That alone will spark so much brand interest in people who haven't even thought about it in fifteen years; hence why they're doing a Super Bowl commercial.
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