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Cloudman said:

Yeah, I certainly think they would sell a lot more if their games were multiplat. You only open yourself up to more sales the more consoles you cover.

Also, gotta say I am surprised COD still manages to sell so well despite bring an annual series. I thought it would possibly start to suffer fatigue eventually.

The guy who handles the marketing for cod already said in an interview that they can't make the games with enough quality to sell, so they resort to brainwashing people into liking it with marketing techniques.