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brute said:
Lawlight said:

 

The marketing and inflation made the movie become the highest grossing movie in the US, not its quality.

It also had weaker weekdays in its 3rd week than Avatar.

Also, the Chinese Yuan exchange rate is more favourable to TFA than Avatar - and that's on top of the Chinese growth in cinema. As is the GBP and the Australia dollar.

 

Not sure about the Chine Yuan since boxofficemojo has yet to update that part, but regarding the GBP and AU dolalrs, they were both HEAVILY in favor of Avatar, you can check boxofficemojo if you would like for that info, just go to Avatar/TFA in the foreign section choose which country you would like and select local currency, it will then show it's worth agaist the dollar for said period (you must select a date as well). Avatar had a HUGE advantage with the currency exchange rate compared to TFA, if they were tied, the results would be MUCH closer.

It's already lost about 50% of its potential foreign total to exchange rates, which is fast-approaching a shortfall of 500MM.