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A straight-up 2D free-to-play Mario platformer. Collect coins as currency (or buy via microtransactions). Use coins to buy power-ups. Power-ups non-essential for level completion but required for getting collectibles that will be necessary for progression. This can all be tweaked but I'm trying to avoid any kind of "energy" system while still making us money here.

Try and innovate controls that don't involve a virtual d-pad. I have two suggestions:
1) Hold extreme left of screen for left, extreme right for right, and anywhere in middle for jump.
2) Tilt for left and right and have whole screen as jump button.
Virtual d-pad should be an option for those who like it.

This is about as easy as money could get for Nintendo, and with additional worlds added as updates from time to time (including mega-difficult worlds for the big bucks) this will be the game that keeps on giving.