Teeqoz said:
The net impact of the strong dollar is negative for Sony because they have a lot of American Dollar denominated costs.
This is Sony's results from the last quarter they reported. As you can see, gaming's, home entertainment and sound's and especially mobile's operating income are hard hit from the Forex impact. While Devices sees a gain, and Imaging Products and Solutions also sees a miniscule gain, it's no where near enough to make it a net positive. |
As most of the international trade is made in US dollars, it means that while you're technically able to make bigger profits in US, your profit margins decline everywhere else.
kowenicki said:
Thats correct. They are doing well with sensors (high volume) and other more low volume items in electronics but as far as consumer electronics are concerned not well at all. I dont see how they ever can to be honest. Korean and Chinese will dominate consumer electronics going forward. Movies is declining, but music will see year on year boosts for a while yet with streaming income rising. |
That's good question indeed. It's interesting to see how long will Sony stay in consumer electronics market, as with Hirai in charge the focus is on services and content. Didn't Hirai already hint a few years ago that Playstation too is eventually going to be a service.
On the content side of things, I'd still say the problem is the lack of appealing releases.
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.








