Nintendo president: Nintendo NX is in steady development, no rush into market

[zorg1000]

Mummelmann said:

zorg1000 said:

RolStoppable said:
Nintendo isn't going to raise a wall between casual and hardcore gaming.

 

I think it is more likely that they will try to bridge the gap and make games designed to appeal to both sides.

 

That's basically what they attempted with the Wii U and its hardware design though; it didn't work out so well. I think it's a fairly bad idea to chase both markets in one product or setup. If the NX is indeed two consoles in one, they would be better off tailoring each unit to specific demographics and markets. The "one size fits all" marketing ploy is something only John Lucas sees as possible and it has never succeeded, not hugely at any rate.
Look at the iPhone, for instance, massively popular with more casual consumers but almost universally shunned by tech fanatics, Volkswagen Golf sells million to more casual drivers while it doesn't really appeal to those who want more excitement in their cars.
You can modify both the iPhone and Golf by offering a range of models with different specs, made so to appeal to customers with different preferences, but the products at their core, and their basic appeal, will still apply mostly to one specific overall group in the vast majority of cases.

If you chase two rabbits, you'll lose them both. This is exactly what happened with the Wii U and it could be seen coming from a mile off. Let's hope they don't repeat their mistakes and aim properly this time instead of attemting mass appeal and hardcore appeal all at once with one product.

 

When I say attract both sides I'm not talking about what Wii U did which was, "hey we have casual games like Wii Sports/Fit/Party & hardcore games like Call of Duty/Assassin's Creed", I mean designing games that can appeal to "casual" & "hardcore" audiences or what is referred to as "casual-core". Games like Mario Kart, Smash Bros and the recent Splatoon fit this bill. I would say they should continue to push this type of game style that is simple & light-hearted enough for casual gamers while also having the depth & competitiveness that appeals to hardcore gamers that are fun to play with a group of friends/family members or online.