Nintendo president: Nintendo NX is in steady development, no rush into market

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Mummelmann said:

zorg1000 said:

RolStoppable said:
Nintendo isn't going to raise a wall between casual and hardcore gaming.

 

I think it is more likely that they will try to bridge the gap and make games designed to appeal to both sides.

 

That's basically what they attempted with the Wii U and its hardware design though; it didn't work out so well. I think it's a fairly bad idea to chase both markets in one product or setup. If the NX is indeed two consoles in one, they would be better off tailoring each unit to specific demographics and markets. The "one size fits all" marketing ploy is something only John Lucas sees as possible and it has never succeeded, not hugely at any rate.
Look at the iPhone, for instance, massively popular with more casual consumers but almost universally shunned by tech fanatics, Volkswagen Golf sells million to more casual drivers while it doesn't really appeal to those who want more excitement in their cars.
You can modify both the iPhone and Golf by offering a range of models with different specs, made so to appeal to customers with different preferences, but the products at their core, and their basic appeal, will still apply mostly to one specific overall group in the vast majority of cases.

If you chase two rabbits, you'll lose them both. This is exactly what happened with the Wii U and it could be seen coming from a mile off. Let's hope they don't repeat their mistakes and aim properly this time instead of attemting mass appeal and hardcore appeal all at once with one product.

I agree. But generally a radical innovative product in a mature industry is defined by segmenting the market in different and original ways. We are accustomed to distinguish between hardcore and casual gamers because of games like WiiSports, Brain Age, Nintendogs, Just Dance etc. etc. Before that we didn't make such distinction even though it's quite clear there are always been more passionate and more occasional players.

Nintendo won't raise a bar between casual and harcore games, because their new system will likely be designed with a different maket segmentation in mind, hence its target will be trasversal to casual and hardcore players and also trasversal in terms of plaforms adopted (Smart devices, handhelds, console and PCs). That's the reason why they are a creating a cross platform account system.

In other words, the aim is to render the difference between hardcore and casual gamers irrilevant.