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Lucas-Rio said:

Lucas was never going to accept a movie made by the marketing division.

I doubt that was the issue.  star wars return of the jedi was heavily infulence by the marketing division.  That the reason Gary Kurtz did not produce the 3rd film.  He felt the script George Lucas wanted for the 3rd film was to heavily influcence by the toy making division.

http://mashable.com/2014/09/27/star-wars-myths-gary-kurtz/#QVc1Zo82tqqU

From the interview

But I think what happened was that there were discussions with the marketing people and the toy company. They said, “Oh, no, you can’t do that. You can’t kill off one of your main characters. It’s too salable.” In a way that still happens today with superhero movies. There’s no poignancy anywhere. It’s just a lot of action. But there’s no threat to any main characters. I guess that’s inevitable in this kind of situation where nobody wants to lose anything like that that’s important.