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barneystinson69 said:
Aeolus451 said:
To be fair, I don't think MS was trying to "win" the holidays but just turn a decent profit. Can't fault them for that. MS understands that the PS4 won the gen so the only thing they can really do is just make money off the xbox one and build up the brand for next gen.

 


But they cut the price to 299, meaning they didnt profit for a whole month. So that strategy was gone as well.

 


They would of took more losses if they did a price cut to beat the PS4's price or if they had too good of bundles. I'm sure if they did take any loss or got no profit, that they'll make money off of the sales off of games and online subscription from the consoles sold. It's still a wiser strategy than trying to beat the PS4 in sales while taking more heavy losses on each sale.