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Because when you're a company it doesn't matter how much money you have; it matters how much you make. If console after console fails to make money, you're wasting your time making them. When your software sales are limited to a tiny install base, you're not reaching your potential.

If the NX doesn't work and we pretty much have proof that this modern gaming landscape just plain can't support Nintendo hardware, yet their software sells okay regardless of that, it would be madness to keep trying to make us buy systems. It would make literally zero sense. A company has to do what works.