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AsGryffynn said:

No. Reconcile both. It paints a rough picture of who's more likely to buy a digital version of a game. It is not a fact, but it's the closest we can obtain until we have hard numbers for at least one digital XONE game (we have for UK Ori, but that's the UK, where they were at around 100,000 a few weeks after release).

My digital H5 estimates are at around 33 to 38 percent...

This is the point though, it's improbable that 1 in 3 bought it digital. Where do these crazy percentages come from?

Destiny is probably the closest to Halo we are going to get, it's multiplayer heavy and that got a 20% digital attach rate. Now if Halo did do better than that then we could consider 25%. We just don't have any data to justify these high digital rates. I mean MS could tell us 35% tomorrow but the people spouting out these figures are pulling them from their arse. Even a broken clock is right twice a day.
http://venturebeat.com/2014/11/13/1-in-5-destiny-copies-are-digital-and-helps-lift-industry-according-to-analyst/