Soundwave said:
Handheld market is in trouble either way. Obviously any Nintendo portable in any form factor is going to have buttons. I actually agree with the poster that going upmarket is better for dedicated portables. Now that cheap-o Android tablets are showing up for $50-$100, you can't beat them on price for cheap-o parents and kids. Especially with free games on top of that. It's not a fair fight. Your better bet is to go upmarket and emphasize WHY dedicated portables have far better games. I wouldn't go quite to $300 though. I think they could have a very, very powerful handheld for $219 or $229 if they're willing to sell it at/near cost. |
I don't think the handheld market is in that much trouble. Sure, the casuals that used to buy an entire GB just for tetris, and nothing else, have left the handheld market. There's still enough of a core market to make good money though. It's just that Nintendo made some mistakes with the 3DS, just like they made some mistakes with the Wii U. The original DS launched at $150 [$188 in today's money], and was price dropped to $129 [$157] in 2005. Compare that to the 3DS launch at $250 in 2011 [$263], and the current model at $200. If your product costs more money, it is going to sell less.
The people that buy cheap-o andriod tablets for their kids, are the same people that bought Tiger LCD games for kids instead of getting a GameBoy. The handheld market has always had inferior garbage trying to compete with real handhelds.
A semi-powerful handheld sold at cost for $230 would be exactly what Nintendo needs. Let's keep in mind though, that it doesn't have to be too powerful. That kind of power can backfire for a handheld. A lot of handheld developers are small time AA studios, that don't have the budget for a console AAA title. If you make a handheld that is as powerful as current gen systems, then you scare them away with development costs. If a handheld can make games with amazing graphics, then consumers are going to demand those amazing graphics, and get angry at developers that don't deliver. Also, a powerful handheld can have terrible battery life, which is also a bad thing.
I agree 100%, that Nintendo needs to advertise why smart phone games are terrible, and why their device is a step up.







