DakonBlackblade said:
Theres more than just that, the marketing campaing and keeping the mistery about the plot worked wonders, but theres also nostalgia and the fact that Eps 1-3 sucked at play, if 1-3 had been great I dont think ppl would have this much craving for a new Star Wars, itd sell super well but I dont think it would be this insane. Also the reviews both professionaly and by viewers and the word of mouth have been generaly favorable wich helpped a lot as well.
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Sure that helps too but not as much as marketing. Look at Jurassic World - the franchise was dead but the marketing pushed to a $1.7B movie.
In any case, Star Wars won't have legs outside of the US - it grossed less in RotW than the US during this past week-end. It will need some serious legs in the US and some $500M from China to come close to Avatar.
