Hands down. Splatoon was something that just came out of left field and kind of showed up all of us really. And not just Splatoon but I feel Nintendo is also benefiting in other areas as well. In the RPG realm with Fire Emblem being on the upswing and cementing itself more so as a mainstream RPG (in Japan primarily). And broadening their portfolio with an open world game in XCX.
Also they seem to be getting their advertising in order (at least NOA is). If you told me a year ago that I would end up seeing ads for XCX I would have called you crazy. Or that I would see Splatoon and SMM advertised as often as I did.
Taking all of these changes into account, I can't wait to see what they have in store going forward.







