Splatoon officially passes 1m in Japan

[Miyamotoo]

baloofarsan said:

Miyamotoo said:

andrelol3 said:

If that was true, then why Nintendo spent millions and millions on marketing the game? 

This is part of the sucess of Splatoon, but with no marketing, it's very hard for a game to sell as well as Splatoon is selling.

Offcourse that game will sell better and more people will be aware of game with great marketing, but my point is that Bayonetta for instance even with strong marketing like Splatoon wouldn't sell much better because it's very specific genre of game that doesn't have mass appealing, while Splatoon have mass appeal very similar to Mario Kart and Smash Bros. and Nintendo is very aware of that, thats why they didnt push too much Bayonetta but they pushed Splatoon and they made great new IP that will be on same level of Mario Kart and Smash Bros.

Nintendo announced their marketing strategy before the release so they were confident it would sell.    http://www.nintendolife.com/news/2015/05/nintendo_uk_planning_massive_marketing_push_for_splatoon

"Nintendo is preparing a marketing campaign for new IP Splatoon that will rival last year’s Mario Kart 8."

Thats my point, they knew they have great new IP that have mass appealing and they pushed it hard to have biggest impact.