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1. Inklings (Splatoon)
2. Bomberman (Bomberman)
3. Skull Kid (The Legend of Zelda)
4. Captain Toad (Super Mario)
5. Rayman (Rayman)
6. Wonder Red (The Wonderful 101)
7. Ghirahim (The Legend of Zelda)
8. King K. Rool (Donkey Kong)
9. Elma (Xenoblade Chronicles X)
10. Shy Guy (Super Mario)

Banjo & Kazooie would be my honourable mention. I love the characters, but I'm not sure that characters owned by direct competitors (even if their legacy is on Nintendo platforms) should be included.