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If Sony want's to carry the $349 MSRP through into 2016 it needs the BOIII bundle to not be discounted down to $299. I've always said Sony should sell the 500GB stock as end of line stock at $299 and bring in the 1TB sku as the standard unit at $349, and aim to have all 500GB stock gone by the end of the FY. Then aim for a Sept/Oct Slim release with a 1TB sku at $299 and a 2TB sku at $349.

Then do a rinse and repeat of 2015 BF with taking the slim 1TB down another $50 to $249.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix