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Nintendo's base is not as big in Europe. Nintendo was never quite as big here as it was in Japan or America to begin with. Sega and then Sony were really big over here - and I never actually played a Nintendo console until I was like 11 (by which time I had played on loads of Playstations, Master Systems and Mega Drives). Obviously I've since learned that people did own Nintendo consoles, but I don't think Nintendo was quite the thing it was in those other regions. Except when it came to handhelds of course, where literally everyone had a Game Boy.