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It is playstation land. If Nintendo wanted to gain marketshare, get a Fifa game and bundle it with NX. Ensure it is atleast on par with PS4/X1 versions. and try to get an exclusive deal, like how MS have the legends. I don't know what could be added on top of that Ultimate Team which really works well for EA in terms of $$$$.

COD, BF and get the next GTA game would also help NX carved that market. It could introduce more Splatoon gamers in Europe.