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spurgeonryan said:
My store has the same ones sitting on the shelves since the black Friday sale went away. How in the hell do they expect to sell any when it is back up at the PS4 price point?

Suppose they're making $50 profit on each system they sell. If they drop the price by just $20, they have to see a boost in sales of 66% just to make the same profit. Obviously, I haven't factored in the profit from game sales, but at the same time, I also haven't used solid numbers for the amount of profit they get per system... and let's be realistic - they could have the dropped the price by half, and it still isn't going to come close to an average 66% boost in sales.

Nintendo's in this for money, not units sold. They aren't going to convince the third parties to come back to the Wii U, so boosting sales won't help them get more games on the system.

And that's why, rather than dropping prices, they're bundling more.