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The Saturn imho was the single largest factor that sunk Sega. Launching at the price that it did was completely insane, the architecture was too convoluted, and then they failed to even localize a huge % of the high quality content being produced in Japan. The 32X and Sega CD were damaging, but the Saturn was a body blow.

It was so bad that the Dreamcast, by all accounts both a technically excellent product AND priced great, launched to a gaming public that by then had grown accustomed to PS1's staying power as well as with a bad taste from the Saturn being a short lived ignominious disaster in the US.