Nintendo hardware shipments per year

[nanarchy]

Soundwave said:

The problem are smart devices seeping into broader demographics like children by becoming super cheap the last couple of years.

The iPad wasn't as big of a problem when it was the only real tablet available because it cost $500+. Nowadays I see little kids, families of them and each kid has their own tablet and they're sitting on a flight playing games for 4-5 hours of a flight. These are like $150 tablets. 

This is why I've said in the other thread, they need to accept that being no.3 in the console race is unacceptable. They cannot have a low selling console while having such erosion in the portable market. At some point you have to say enough is enough and fight for marketshare. Specifically I say they need to target Microsoft's share of the console market (battling against Sony may too difficult because Sony has their shit together quite frankly on the console side). 

The whole "we can have a crappy selling console because we're selling 15-20 million portables a year" strategy doesn't work anymore because they're not selling portables at that rate anymore. 

The only thing I disagree with here is your assessment of the target market they need to be courting. Targetting Microsoft's share would be suicide, Sony wasn't able to convince those buying a Xbox One to swap, why do you think Nintendo will be able to. The audience they need to target is those more willing to swap allegiences generation to generation and currently most of those are sitting with Sony, Sony is the easier target with far less resources to fight in a battle and far more market share that is vulnerable to a good console with a good gaming strategy, successfully targetting this audience would also naturally pick up some of the MS share as well. Thing that remains to be seen though is if Nintendo are even capable of doing this.