| BasilZero said: Who cares what they used it for. If its selling - its a strong point. |
I think he's saying that the main consumer segment is taking them home and putting them on a shelf. Obviously it's good that they're selling but they seem to want people to use them and show off the "DLC" aspect to others, who would then go out and buy their own Amiibo. Basically, they want Amiibo to sell to people who are interested in the functionality, not just super-fans who buy for their collection. One is a path to growth, the other not as much.
I think they wanted Amiibo to go viral and pull in new customers. They wanted that Skylanders effect. Kids, especially, will buy what other kids are playing with and your product adoption rate will grow exponentially. My guess is that growth is more flat than hoped for and they're looking at 20 year old hardcore Nintendo fans buying them all up rather than 12 year olds who become new fans because of Amiibo exposure.
