Nintendo: People is picking Amiibos in the wrong way (as collectable items)

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Time's interview with the new president Tatsumi Kimishima:

“A challenge that we’re facing right now is, our earliest goal for the Amiibo was to have these connected to software and have them enhance the play experience for the consumer, and for other consumers to say ‘I see my friend using this Amiibo with that software and it looks great,’ and again increase that attractiveness of that combination. What we’re seeing instead is that the Amiibo are being picked up more as a collection item at this point, rather than, say, as an interactive item with software. And so we haven’t really established them as an enhancement for all of our software at this point.”

http://time.com/4131306/nintendo-kimishima-interview/?xid=homepage

 

 

Can people stop pretending now that Amiibos are just for collectible purposes and Nintendo is not selling DLC? What other confirmation do we need? Amiibo = DLC