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Of course it is not doing that good in America, DS has what? 31 months in the market? GBA had an Installed Base of almost 20 million by that time.

And look at software numbers of the biggest games, all of them (except for Nintendogs, which by the way is doing better in Europe) is doing better in Japan. New Super Mario Bros, Animal Crossing, Mario Kart, Brain Age, Big Brain, Tetris, Wario, and the 3rd party games.

Also consider DS in more expensive in Japan than in the US