Sony, Nintendo, Microsoft - 1981 to 2011 gaming division profits chart

[Azuren]

Dulfite said:
And Nintendo is still finding ways to profit. They've had like 1 or 2 years of no profit out of like 30 plus. They are an extremely small and efficient company. They may not massive studios that are able to pump out huge games that sell tens of millions very often, but because of their smallness and how successful their games usually are they are able to stay in the green. Sony and particularly Microsoft could learn a lot from Nintendo about how to stay profitable even during the bad times.

They're secret is to set themselves apart from the console wars by not being in competition with the other companies. Xbox vs Playstation? Who cares, they all have 3DS's.