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basically you take 1M from the start because of the Pokémon brand and you add 200k sales for every playable character (more or less depending on the popularity...) :]

now seriously imho 2M is a given since it'll be the only Wii U Pokémon game (don't you dare talk me about Rumble) and the concept is one of the most requested to GameFreak only beeing after the MMORPG and the game with all regions but still sales depend on the number of playable characters, if it's 25+ (I don't see it having that many but who knows...) it can EASILY sell 3M+ ...