How is it possible that the X1 and PS4 are already basically the same price as a Wii U?

[theRepublic]

JWeinCom said:
A few things...

Firstly, the Wii U's chipset is highly customized, which means they'll have to pay more for them. The chip was customized to keep energy consumption low... Stupid decision, but there you have it.

An extra LCD screen is going to bring up the price as well.

And of course, Nintendo at this point doesn't really need or want to take a loss leading strategy. Their best bet at this point is to try to make what money they can off of the Wii U, and try to push sales with game bundles rather than price cuts. The Wii U is clearly not competing with the PS4 or XBox One, so no need to get in a price war. Get what you can out of it in its last year.

Yeah, they have done that the past two generations now, and it is time to give up that mindset.  Not sure how they really got into that, but they need to drop it ASAP.  Clearly, no one else cares.