Those are some pretty basic marketing notions, but they are not wrong.
I believe she is quite right about XCX, if the user base was huge you could get people who don`t play RPGs to to try it out, but as it is, the game is not enough to sell the system to non-rpg fans and rpg fans already know about it.
As far as i know, game commercials are rare here in Brazil, unless we are talking about really big IPs like CoD, FIFA and AC. I remember seeing some more during the PS4/X1 launch, but after some months it went silent again.








