I'm going to go out on a limb and say that the initial story was merely a trial balloon by EA. Seems that the game pubs are getting very good at aping their peers in politics--a little too good based on the fact that everyone is sure that EA is "listening to us" when it's probably just a case of EA attempting to see what the general mood is on issues like this. It also let's them take the moral high road, earn some good PR (that they, essentially, generated), and say "look, we listened to you!" and when they invariably take the 'death by a thousand cuts' strategy down the line (slowly but surely tightening the screws--bit by incremental bit--until the original trial balloon would have been a boon in comparison).
Cynical? Yep. True? Probably.
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