Let's say the 360 is set to sell 5 million more consoles this year at current prices. If they cut price $50, they might sell an extra million. But it would cost them $250 million up front. (5 million x $50) Are they going to MAKE $250 per console on the extra million sold? Not a chance. So why cut the price? It'd be bad for business, even if it makes their sales look bigger.
The goal is to turn a profit, not to sell the most consoles. If you can do both (Nintendo) then awesome. But MS didn't get to be the size it is by being stupid economically.







