| Teeqoz said: On the other hand, it's approaching 1 billion in annual microtransaction revenue, so they sort of have a back plan. |
With the WoW tokens in play a lot of people (including myself) are now going with the gold subscriptions, ie I use gold to pay for gametime rather than money since the state the game is atm is definitely not worth a financial investment for gametime.
What that means tho is that while I'm just paying gold to pay, someone else who is more flush than I with cash and wants in game gold is buying 30 day subs for €20 rather than the €12 it should cost and selling them to me for ingame currency, the end result of which is not only are blizzard able to hold onto some players this way, but they also make €8 more from those players in a roundabout way per month, and can offer a gameplay experience right now which isn't worth a paid subscription in the eyes of a lot more players than have left.
Those WoW tokens are genius from Activision imo, useful and very profitable.
Why not check me out on youtube and help me on the way to 2k subs over at www.youtube.com/stormcloudlive
