Is "Miitomo" a good idea?

[Miyamotoo]

Kimishima explained that Nintendo started first with Miitomo because a communication app like this was key when people opened accounts. “If we localize it into eight languages,” he said, “we can expand it to over 100 countries.” (The assumption is that we can probably expect the same widespread releases for future apps, too.)

http://kotaku.com/nintendos-bold-predictions-1739577522