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TruckOSaurus said:
Gotta applaud Nintendo's marketing department hard efforts.

- "What should we call our new account system?"
- "Uhhh... Nintendo Account?"
- "Perfect!"

Nintendo Account is just the name for the account. Not the service. It's like saying "Facebook Account" or "Twitter Account" are bad names. They aren't what's being marketed. It's literally just the name for the new username. My Nintendo is the actual service. Nintendo Account is just the name of the login. You log into My Nintendo with yout Nintendo Account.