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twintail said:

From my POV I am not sure why anyone would replace their current messenging app for this, especially in Asia where various messengers are already engrained into society at large. 

But yes of course, more information would be welcome to get a better idea of the app's scope 


I think people are seriously misunderstanding what this is, then. I don't think it's a messaging app at all. Like, I haven't seen anything that says you can directly message people at all. At least, that's not the impression I got. It seems like the Miis interact with each other on their own, like little Sims. I could be wrong, though, but I definitely don't think it's just like Tinder with Miis or something.

EDIT: I lied. There's clearly a chat feature. Don't know why I thought that was automated between Miis.