allthehoneys on 08 May 2008
| FishyJoe said: Copying can work, Apple is a master at it. I remember in a Steve Jobs speech, he said in order to dethrone a market leader you have to be 10x as good. |
Copying doesn't tend to work all by its lonesome. If all Apple had done was copy the PC, music player or cell phone manufacturers they would be just another Dell, Rio, or Nokia of those respecitve markets rather than carving a large piece of the pie to themselves. Apple through great marketing, product design, interface design and good engineering (these guys do a lot more than most think, I would know, I interned in their VLSI/hardware research group) can make something once clunky or unappealing to the masses and make it quite the opposite.
