Microsoft Will Focus Primarily On Xbox Live Usership, Not Console Shipments

[Aeolus451]

KiigelHeart said:

Aeolus451 said:

Because it did really bad compared to it's competition this gen when a good bit of gamers thought it would beat the PS4 before the gen started. The gap between the PS4/xbox one is only widening. That's the big picture.  Redefining the metrics of success so everyone seems a winner won't change anything in reality. Skewing the facts won't change anything. Stating that xbox one is losing badly to the PS4 is not bashing, it's just fact. Bashing would be something like "the xbox one's games are crap". It can't be backed up whatsoever and it's simple mud slinging.

That's the opposite of big picture. That's just looking at things through console-wars glasses. And MS is shrugging off this consolewar nonsense, surely because they're losing badly, but this is where the big picture kicks in. You can still be profitable, follow your strategy, build your brand stronger and offer quality products for your customers even if you're not a market leader.

No it's not. I was talking about the console war and who's winning it or in other words, who has the marketshare this gen. I brought it up because that guy I responded to was trying to say that the xbox one wasn't doing badly. 

Ms and nintendo are doing what as you described. Trying to build up brand and make a profit this gen.