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15 million console + handheld worldwide (4-11) would be fine. More than that would be perfect.
If they make it "cheap" and interesting they could sell a lot. Only in japan the handheld alone could sell like crazy (compared to the 3ds). They should aim for $199 and $299 at max.
You can count at least 1 of each, as I'm a day 1 buyer no matter what :P