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Just thought this data was very eye opening when comparing the last fiscal year. 18% profit margin is just unreal. Sony's goal for 2008 is to reach 5% profitability. For comparison, Apple is at 10% profitability. 

I can't image how one sided this would look if you compared Sony's gaming division to Ninetendo.  

Nintendo:

  Quarterly
(Mar '07)
Annual
(2007)
Annual
(TTM)
Net Profit Margin 17.96% 18.03% -
Operating Margin 23.76% 23.39% -
EBITD Margin - 24.00% -
Return on Average Assets 15.62% 12.74% -
Return on Average Equity 22.13% 16.79% -
Employees 3,257  

 

Sony:

  Quarterly
(Mar '07)
Annual
(2007)
Annual
(TTM)
Net Profit Margin -3.87% 0.58% 0.58%
Operating Margin -5.44% 0.85% 0.85%
EBITD Margin - 10.11% 10.11%
Return on Average Assets -2.74% 0.43% 0.43%
Return on Average Equity -7.93% 3.84% 3.84%
Employees 162,800