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Arkaign on 13 October 2015
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X1 wins software
PS4 wins hardware

I think it can't be understated that the core Halo fanbase most likely already bought X1s en masse due to the MCC hype. Will Halo 5 sell additional X1s? Yes, and depending on reviews/reception it could boost the holidays considerably for the X1. Just not to the degree that some would expect. The hype and media engines seem tiny compared to previous entries, and even Titanfall.

Remember that Halo 4's initial sales were pretty close to Halo 3's, despite a MASSIVE increase in install base. Some of this was due to COD taking the FPS throne away, and some of this is due to the core Halo fanbase not really growing during that time.

This year we have COD, Fallout 4, Star Wars, first PS4 price cuts all coming in the same timeframe, along with a bundle that seems expensive for what you get.

A $349 Halo 5 X1 bundle would have probably made a big impact.

Now all of this could change a bit if Microsoft pulls some surprises before the end of the month instead of waiting for BF. A 'Any 1 Game Free with the X1' promotion for the last week or two of October could be big.