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Situationally, I am more aggressive with my idea of 4th down than most. However, 4th and 7 near midfield in the 1st quarter is .. not a great idea imho.

Now inside the 10, when you know it's the kind of game where a FG isn't going to be enough, I like to run it. Worst case, you stick their team deep and you can trust your defense. Or in the later parts of the game, I feel often that go for it on 4th nearly regardless of position should start earlier. ESPECIALLY if your defense is collapsing.

I do realize it's a very subjective thing. It just stood out because it was so bananas.