| Soundwave said: I think it's more likely the mobile games themselves will end up making more money for Nintendo than their traditional game business. As for movies, great. Should have done that 10 years ago, but better late than never. With DeNA, I've actually heard their mobage service is riddled with a lot of complaints from users. They're nothing special as a company, they're one (of many) companies that make/host a bunch of shitty/microtransaction riddled smart phone games. My feeling is Nintendo chose them primarily because they're small enough of a company that they can't bully/influence/potentially buy-out Nintendo, so Nintendo notorious for not working well in partnerships and having to have full control likely chose them for that. And they're Japanese. They would never work with a company like a Google or a Samsung or an Apple that could actually really be a game changer for them in this capacity. If these games are just "advertisements" why use DeNA at all? Sega and Square-Enix are quite capable of making smartphone apps no problem and Nintendo is bigger than both of them. Nintendo needs DeNA for another reason. Nintendo/DeNA are going to nickle and dime people to death with microtransactions ... that's what Nintendo wants, they want 5-6 smartphone app "cash cow" games like Candy Crush and Game of War that bring in a constant stream of revenue. This is about making money and getting in that trend of big money smartphone apps, not about marketing primarily IMO. That's just a secondary benefit that sounds a lot better in PR terms than "we want to fuck you with constant microtransactions". They don't need DeNA to make smartphone games that would act as advertisments for Nintendo consoles. They could do that easy and let people download them for free. They need DeNA to make BIG money apps though because those apps are constantly updated with crap to buy. I also think there probably was a large contingent of people at Nintendo (Miyamoto included) who were against the move to smartphone apps and resisted it for as long as possible, but they lost that vote once negative financials on the Wii U and 3DS started to roll in. |
Like I said, I don't, but no point arguing further over that. As for movies, you're 100% right. They should have done it 10 years ago. But like you said, better late than never.
I think DeNA is helping more with the structure than the actual games. As in, they're doing the backend stuff. The actual platform of mobage is well designed, so DeNA was a good choice there. Nintendo are the ones who will handle the everything from gameplay to micro transactions, so DeNA's weakness there will have no effect. Expect monetization like the ones found in Steal Divers and Rusty.
i think that those played a factor as well, yes. But you don't allow a company to buy a stake in you if their only value is being small and controllable. They don't need Google or Apple to accomplish this.
I literally wrote that whole post saying they aren't advertisements.
Nintendo already confirmed that that is not their business model with the mobile games. They done want whales. They want to have every consumer spend a little as opposed to a few consumers spending a lot. You're not listening to anything they've said on the matter. That's the opposite of nickel and diming. DeNA is their for the back end stuff when it comes to mobile.
I don't. I think the way they're handling mobile goes so against typical cash cow mobile tactics that they'get been planning how to capitalize on this for a while.
