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SWORDF1SH on 10 October 2015
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GribbleGrunger said:
SWORDF1SH said:

But it's the price cut selling the system, not the game. Every official bundle comes with a game. It's more of a case (at least for the standard $350 model) of the consoles moving the games rather than the games shifting the consoles.

But I thought about it a little more and NDC could be a system seller but if it is and to what degree will is almost impossible to work out. The price cut and consoles sales starting to ramp up for the holiday make it very hard to work out exactly what impact NDC has on PS4 sales.

I know what you mean but the Uncharted Bundle was at #1000+ prior to the media coverage and #400+ when the media coverage kicked in. Then it was hoveriing around #100+ just prior to the price drop. I think it would still have cracked the top 100 regardless of the price drop.

It doesn't really matter about indivual SKUs going up to prove if a game is a system seller. It's all about overal sales. If you are going to buy a console and every console is bundled, might as well get something that you like with it. Doesn't mean that you bought the console for that game. With the price cut coming exactly on NDC launch, we have no data to prove that the spike in PS4 sales was due to UDC.