MikeB on 22 June 2007
Developers and publishers don't want to just "Break Even" ... They want to make a healthy profit
Of course everyone will want their games to sell well. With regard to profits it's mainly of importance to the publisher unless the developers are paid on the basis of how many copies were sold to retailers. Developers may also only be paid by the hour.
Developing companies may decide on another publisher for their next game, if doing business didn't go as well as they expected.
