MikeB on 22 June 2007
That's short term thinking. If retailers have plenty of games in stock left from a certain publisher, they may not order that many copies of the next game from the same publisher. Those retailers often have to sell the games they have left at a discounted price to make at least parts of the money back.
Of course selling as much as possible to consumers is important, but on a per game basis it's important they generate enough revenue. If a new game receives good reviews, there are many pre-orders, is a larger install base all affect has many units a retalers will order.
