The deal with Latin America (read Brazil here as I cant speak for other countrys, but Brazil is the biggest market), is that the official PS4 price here is stupid expensive and XOne isnt, so ppl buy tee official XOne and get theyre PS4s from the grey market (meaning they dont actualy show on the numbers, they count as USA or Europe PS4s), but there are throngs of PS4s selling here.
| Shikamo said: I can assure you that Brazil has a lot more owners Ps4 than owners of Xbox One, the gray market of the country is HUGE very Huge, I 'm seller Consoles and games here in the region of São Paulo ( Brazil ) and I sell much more Ps4 games and Consoles on the gray market in the region . I swear. |
Pretty much this. This has always been the case, for a long time ppl believed Brazil to be a smalll market when it comes to videogames, them they cought on what realy goes on here and started investing, Sony knew no one would buy a PS4 at the official price but there was not much they could do cause of abusive Brazillian taxes, they released it anyway officialy here for marketting reasons, they dont care much if theyre selling trought the official market or the grey market cause it means theyll sell software either online or imported anyway, the amount of stores you go and see PS4 peripherals and software flying off the shelves here is amazing considering the official number of PS4s sold here is ridiculously low.
The grey market thing affects even XOnes to be honest, it affects it less tough but most of the XOnes are also grey amrket material here. Looking at that graph showing consoles sold, its hilarious to even think that Argentina actualy sells more consoles than Brazil a coutry that has over 10x more population and that is economicaly more developed as well, the number of consoles sold here is insanely undertracked, consoles sold here are counting under the USA number mostly.
