| TheWPCTraveler said:
Yeah, now that I think about it, a lot of the companies on this list have some sort of financial arm. I wonder what their metric here is, because this certainly doesn't look like the market caps of the companies listed on the Nikkei 225. |
Today (according to yahoo finance) the market cap of Sony was ~30.8 Billion USD and Nintendo was ~21.4 Billion USD.
But I think the ranking calculations are based more on the relative size of the company with a heavy reliance on revenue while also factoring in their marketing budget.
But who knows what else goes into it.
Nintendo also spent 10.0% of their Revenue on Advertising, which is pretty high. Sony by comparison Sony spent 5.4% of their Revenue on Advertising.
But because Sony is such a large company with many consumer sectors its total marketing budget is around 7½ times larger than Nintendo's.
Here is a ranking of Japanese companies with the amount they spent on advertising via Tokyo Keizai Online. - http://toyokeizai.net/articles/-/82100?page=2
here is rough translation of the chart:
As you can see Sony (1) is at the top of the list, Nintendo (20) the only videogame campany and Rohto Pharmaceutical (38) being the only other company besides Nintendo spending more than 10% of its revenue on advertising.
| Rank | Company | Advertising Buget | Revenue | % of Revenue spent on Advertising |
| 1 | Sony | 4,444 | 82,158 | 5.4 |
| 20 | Nintendo | 548 | 5,497 | 10.0 |
| 38 | Rohto Pharmaceutical Co. | 256 | 1,517 | 16.9 |
