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ratchet426 said:
SWORDF1SH said:

In fact all their bundles are overpriced to increase the perception on value when they inevitable cut they price.

MS know exactly what they want to achieve, they just don't always pull it off.

Oh my,  that's quite a theory you've got there! So MS is purposely overpricing their bundles now so as to "increase the perception of value" when they cut the price later?   M'kay, that sounds reasonable  O.o

I can just imagine how that master plan went down at Microsoft HQ...

Microsoft CFO: "We've really got to increase sales for the remainder of the year. Let's set a competive price right now and then we can lower the price on Black Friday like everyone else does."

Phil Spencer:" No!"...... (whips off his glasses and turns dramatically to glare into the camera). That's EXACTLY what they're EXPECTING us to do!

Love the dramatics lol.

But it's true. The bundles are overpriced. I know that you know that. The bundles will sell "Ok" priced how they are but they are probably purely designed for this holiday. Therefore they are made with the holiday price cut in mind.

If they price the bundle at $300 at the start then they have little control on pricing and BF they would have to drop the price even more.