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If you are talking about Nintendo using other IP to help promote other games, that has been going on for a while. See Mario appearing as referees in NES sports games or the various games they would stick Mario or one of his friends into before releasing elsewhere in the world. If you are talking about getting money for in game endorsements doubt this is the first time directly or the last. But if someone is willing to pay money to have a product appear in a game, why would Nintendo say no unless it is something that is totally out of place?